1509 White Sella
1509 White Sella
1509 White Sella is a premium parboiled Basmati rice variety cultivated across the key rice-growing states of Punjab, Haryana, Uttarakhand, and Uttar Pradesh in northern India. Valued for its balance of quality and affordability, it is one of the most preferred long-grain Basmati varieties among importers, distributors, and large-scale food service operators across the UAE and the wider Middle East.
Product Specifications
Parameter | Value |
Average Grain Length | 8.20 mm |
Moisture Content | 12% Max. |
Broken Grains | 1% Max. |
Purity | 95% Min. |
Natural Admixture | 5% Max. |
Packaging is available in 1 kg, 5 kg, 10 kg, 25 kg, and 50 kg options in PP, jute, or vacuum-sealed bags with Arabic and English labelling to meet UAE retail and import standards.
Grain Quality and Cooking Performance
Each grain of 1509 White Sella measures approximately 8.20 mm before cooking and elongates to nearly double its original length once cooked, delivering an approximate 30% increase in volume. The grains remain fully separate after cooking, producing a consistently fluffy, non-sticky texture that makes it well suited for biryani, pulao, curries, pilafs, and stews across both South Asian and Middle Eastern cuisine styles.
Parboiling and Nutrition
1509 White Sella is sourced from paddy that has undergone parboiling — a process in which the paddy is partially boiled before bran removal at certified grading units, locking in essential vitamins, minerals, and carbohydrates within the grain. This gives 1509 White Sella a stronger nutritional profile compared to standard white rice. Being naturally gluten-free, it supports digestive health and is suitable for a wide range of dietary needs across the UAE’s diverse consumer base.
Aroma and Flavour
1509 White Sella carries the naturally musky, nutty fragrance associated with authentic Basmati from the Indo-Gangetic plains. Its clean white appearance and mild, balanced flavour make it a versatile base for spiced and aromatic preparations, absorbing cooking liquids and seasonings effectively without losing grain integrity.
Quality Assurance and Certifications
Every export batch is verified at accredited laboratories for moisture content, grain length, purity, and aroma before dispatch. Halal certification along with FSSAI, APEDA, ISO, and phytosanitary documentation is available to meet UAE Food Control Authority requirements and customs clearance standards.
Culinary and Commercial Applications
From everyday household cooking to large-volume catering across hypermarkets, hotels, and restaurants in Dubai, Abu Dhabi, Sharjah, and all UAE emirates, 1509 White Sella serves a broad spectrum of culinary and commercial needs reliably and consistently.
Why Source from MAD ERA
MAD ERA supplies export-grade 1509 White Sella with full quality certification, competitive pricing, and dependable delivery timelines, serving wholesalers, importers, HORECA buyers, and retail distributors across the UAE.
Contact MAD ERA for bulk pricing, private-label solutions, container-load inquiries, and full export documentation including phytosanitary certificates and quality assurance reports.