1121 White Sella
1121 White Sella
1121 White Sella is a premium parboiled Basmati rice variety grown across the fertile plains of North India, widely recognized for its extra-long grains, clean creamy white appearance, and dependable cooking performance. It is one of the most consistently demanded Basmati varieties across UAE supermarkets, restaurants, five-star hotels, and wholesale distribution networks.
Product Specifications
Parameter | Value |
Average Grain Length | 8.30 mm |
Moisture | 12% Max |
Broken Grains | 1% Max |
Purity | 95% Min |
Natural Admixture | 5% Max |
Packaging is available in 5 kg, 10 kg, 25 kg, and 50 kg PP, jute, or non-woven bags with Arabic and English labeling options for UAE retail and import requirements.
Grain Quality and Processing
Each grain measures between 8.30 and 8.40 mm before cooking, a length range recorded in the Limca Book of World Records. During cooking, the grains elongate significantly while remaining fully separate, delivering a fluffy, non-sticky texture ideal for presentation-focused dishes. The rice is triple polished and double Sortex-cleaned at certified grading units, ensuring it is completely free from foreign matter, impurities, and surface blemishes before packaging.
Parboiling and Nutrition
The parboiling process applied to 1121 White Sella locks in essential vitamins and minerals within the grain, making it nutritionally superior to standard milled white rice. It carries a lower glycemic index compared to regular polished rice, making it a more balanced dietary choice for health-conscious consumers and households managing blood sugar levels. Being naturally gluten-free, it is also suitable for individuals with gluten sensitivity.
Aroma and Flavor
1121 White Sella carries the characteristic sweet, nutty fragrance of authentic Basmati. Its natural aroma enhances the flavor of spiced preparations and absorbs cooking liquids evenly, making it a reliable choice for layered dishes that depend on rice quality for their final result.
Shelf Life and Storage
With a shelf life of 12 to 24 months under cool, dry storage conditions, 1121 White Sella is well suited for large-volume trading and distribution across the UAE supply chain without risk of quality degradation.
Culinary Applications
It performs consistently across a wide culinary range including biryani, pulao, fried rice, Mughlai preparations, and Middle Eastern rice dishes. Its versatility makes it equally suitable for daily household cooking and high-volume professional kitchen use in Dubai, Abu Dhabi, Sharjah, and across all UAE emirates.
Why Source from MAD ERA
At MAD ERA, we supply export-grade 1121 White Sella with full quality certification including Halal documentation, meeting UAE Food Control Authority standards. We serve wholesalers, importers, HORECA buyers, and retail distributors with consistent stock, competitive pricing, and reliable delivery timelines across the UAE.